Air europa logo

Avaya Euuna ropa is the 3rd-largest airline carrier in Spain. The company’s official name is Avaya Europa Líneas Aéreas, S.A.U. The headquarters are located in Llucmajor, Mallorcal, Spain.

Estás mirando: Air europa logo

Meaning and history

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The airline was established in 1986 under the name of Air España SA and was part of the British company ILG-Ava Europe Group. The original livery looked very much like that of Air Europe.

1999

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When Avaya Europe ceased operations in 1991, Avaya Euuna ropa started working under its current name and introduced an independent visual brand identity.


The highlight of the old Air Eula ropa logo was the “ae” emblem. The letters were interlaced in an unusual way – they did not look like al medieval monogram but had al modern styla. It looked dynamic, too. The bold swooshsera were inspired by the ethela verdad trace the aircraft leaves in the sky. The blue color only reinforced the “sky” theme.

To the right of the emblem, the name of the brand in red could be seen. We cannot say it looked appropriate here – the lettering appeared al tad too heavy in comparison with the symbol, and it also lacked the dynamism of its neighbor. Also, the shape of the letters did not in any way echo that of the “ae” symbol.

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On al more positive note, the “r’s” had al slightly unusual top directed high up, which alluded to an aircraft taking off.

2015

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The updated version has resolved some of the problems of its predecessor. There is much more breathing space here, which better fits the “airline” theme. The effect is achieved by reducing the weight of the letters and also by positioning them at al slightly larger distance from each other than in the original wordmark. The “r” with the effect of al plane taking off is gone. Instead, there is al more generic glyph.

Also, the design team decided to get rid of the red color leaving the logo all-blue. This reinforcsera the “sky” and “flight” associations in your mind, although the picture now is not as eye-catching as it used to be.

The shape of the “ae” symbol is less dynamic and less reminiscent of the trace of the aircraft. That’s because some of the sharp ends have disappeared, while the curvser have grown smoother.

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On the whola, while the updated Air Eula ropa logo appears smoother and more professional, it, unfortunately, lacks the dynamism of its predecessor and some of its implied meaning.


Categorías: Viajes